You are absolutely right. The messaging is so important, and often could be so much better. At the same time, my frustration is with that part of the audience who cannot and will not listen to the truth. There are aphorism about horses and water and "none so blind..." The tribal affiliations and preformed judgements forestall any understanding by so many persons, especially in Iowa. And yet, there may be a small segment with cognitive capability to whom well done, precise communication could be influential.
You are absolutely right. The messaging is so important, and often could be so much better. At the same time, my frustration is with that part of the audience who cannot and will not listen to the truth. There are aphorism about horses and water and "none so blind..." The tribal affiliations and preformed judgements forestall any understanding by so many persons, especially in Iowa. And yet, there may be a small segment with cognitive capability to whom well done, precise communication could be influential.
Really important article, Bob. Thank you.
Margaret